approaches / tools

We provide a full range of market research services by leveraging in2ition’s network of preferred suppliers. We connect you with "best in class" fieldwork vendors for each piece of work, as well as augment their deliverables by personally conducting critical pieces of the project

Methodologies

The market research methods we routinely employ include:

Qualitative Research
  • In-depth interviews (including expert interviews)
  • Group interviews (triads, focus groups)
  • Advisory boards
Quantitative Research
  • Online and telephone surveys
  • Trade show surveys

Project Types

Product Development and Launch

We work with clients across all phases of the product lifecycle, from determining unmet needs to tracking results post launch.

Product Development and Launch (click to enlarge)

Corporate research

We help companies measure and understand their corporate reputation, survey their employees, and obtain critical feedback to help them manage crises.

Respondents

We recruit and interview a wide range of physicians and other audiences including:

Physician Specialties
  • Anesthesiologists
  • Clinical cardiologists
  • CT Surgeons
  • CV Surgeons
  • Dermatologists
  • Electrophysiologists
  • General Surgeons
  • Heart Failure specialists
  • Hematologists
  • Interventional Cardiologists
  • Interventional Radiologist
  • Nephrologists
  • Neurologists
  • Neurosurgeons
  • OBGYN
  • Ophthalmologists
  • Otolaryngologists or ENT
  • Pain Management Specialists
  • Plastic Surgeons
  • PM&R (Physiatrist)
  • Podiatric or Foot & Ankle Surgeons
  • Pulminologists
  • Radiologists
  • Vascular Surgeons
  • Oncologists (Surgical, Medical and Radiology)
 
Other respondent types
  • Hospital Administrators
    • CV Directors
    • Cath Lab Managers
    • Purchasing Managers
    • CFO
    • COO
  • Payers
  • Patients/Caregivers
  • Nurses
  • Perfusionists
  • Technicians